The pitfalls of international eCommerce and how to circumvent them

The pitfalls of international eCommerce and how to circumvent them

International expansion also means far-reaching implications for companies that have already developed an Online channel such as a SaaS Product or an e-commerce Channel. Challenges include the diverse purchase behaviour, competitive landscape, billing or payment and webshop localization, which entails more than just translating content into another language. Another key success factor is reaching your target group in the respective markets.

How to tackle these tasks? What do you need to know and how do you succeed in international digital sales and commerce in spite of it all. One of the challenges of e-commerce is international expansion, and how exactly one goes about it. There are complications around language, payment, billing, fulfillment, tax and how to integrate with back end systems. Topics like GDPR or further VAT regulations do not help to reduce complexity. How do you get the most out of your online sales channel in the diverse markets around the Globe?

I am delighted to have gotten the chance to share my expertise in the world of international e-commerce with industry experts at top-class events like Webinale or Hosting & Service Provider Summit.
By outlining the risks and opportunities in international e-commerce, I would like to make an active contribution. In digital commerce a localized e-commerce platform is key.
But you wont be successful if you are unable to add all corresponding services, such as international and local payment methods or a prompt and reliable native-speaking customer service in the respective local time zones. Altogether this will lead to an increased conversion rate.

Reach out to learn about the challenges of International online sales, best practices and how to successful sell online across borders. We would be delighted to share our insights.

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