Today, more people are getting their information online than ever before. Consumers no longer distinguish between online and offline learning and simply trust the source of information. The effective communicators, organizations need to develop comprehensive digital strategies that are integrated with every part of the team. From web properties to email solicitations to social media,…
Author: Katja Speck
In the Spirit of Innovation
How would you describe an environment that drives Innovation? It is one of those terms that is often used but is hard to pinpoint. How can an enterprise stay innovative? How can a small or medium company afford innovation? What kind of environment drives innovation? And is innovation even necessary for a business to survive?…
The pitfalls of international eCommerce and how to circumvent them
For many companies, expanding beyond their local borders is a key strategy to acquire new customers and to guarantee a continuous and ongoing revenue generating income stream. Breaking into a foreign market presents a company with its unique challenges. Even companies that already have developed a SaaS product or an e-commerce channel need to continuously…
Innovation and Entrepreneurship in Europe
On January 17 “Europe’s hottest conference” opened it’s doors again to welcome over 150 speakers and 1000 attendees to learn from thought leaders about THE NEXT NEXT. I was honored to share the stage with Jennifer Schenker, The Innovator, Neelie Kroes, Start up Delta, Florin Talpes, Bitdefender and Niki Kolev, Deloitte Digital in this panel…