Today, more people are getting their information online than ever before. Consumers no longer separate what they learn as online or offline but by the trust they have in the source. In order to be effective communicators, organizations need to develop comprehensive digital strategies that are integrated with every part of the team. From web…
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In the Spirit of Innovation
How would you describe an Environment that drives Innovation? It is one of those terms that is often used but is hard to pinpoint. How can an enterprise stay innovative? How can a small or medium company afford innovation? What kind of environment drives innovation? Werner Vogels from amazon once stated “Innovation needs two main…
The pitfalls of international eCommerce and how to circumvent them
International expansion also means far-reaching implications for companies that have already developed an Online channel such as a SaaS Product or an e-commerce Channel. Challenges include the diverse purchase behaviour, competitive landscape, billing or payment and webshop localization, which entails more than just translating content into another language. Another key success factor is reaching your…
Innovation and Entrepreneurship in Europe
On January 17 “Europe’s hottest conference” opened it’s doors again to welcome over 150 speakers and 1000 attendees to learn from thought leaders about THE NEXT NEXT. I was honored to share stage with Jennifer Schenker, The Innovator, Neelie Kroes, Start up Delta, Florin Talpes, Bitdefender and Niki Kolev, Deloitte Digital in this panel to…