In the Spirit of Innovation

In the Spirit of Innovation

How would you describe an Environment that drives Innovation? It is one of those terms that is often used but is hard to pinpoint. How can an enterprise stay innovative? How can a small or medium company afford innovation? What kind of environment drives innovation?

Werner Vogels from amazon once stated “Innovation needs two main things: culture and technology.” And he just nails it to the point. The majority of innovations in the digital age are driven by technology. But rarely do they happen in an environment that doesnt embrace experiments, continously learning and failure.

Technology, said Vogels, is important for innovation. Only once technology is in place will the barrier to starting something new be low.

Technology is one important angle, but you can have the access and budgets to the top-notch technology, if your culture is not permitting the freedom and appreciation for innovation. Technology alone wont make it happen.

Old school hierarchy and top-down reporting structure is a killer for innovation. A collaborative environment is needed to create an open mindset leading to new ideas. No matter how large your organisaiton, keep your teams small and decentralized.

How do you attract employees that are keen to built new services and products? Teams that push innovation rather than being afraid of change?
Usually poeple with that kind of mindest are unlikely to join an environment with strong hierarchies. So it’s key to built an environment where failure is permited and free spirits have a degree of freedom to develop your companies future.

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