DigitalMarketExpert is helping you to define your digital strategy. We help you to adopt your business model to meet the challenges arising to a fast changing digital landscape. For start ups and SMB’s in the tech and online environment other challenges arise compared to corporates operating in a traditional industry sector. The definition of a Digital Strategy is different for Tech or Internet companies compared to companies in traditional industries who are going through a Digital Transformation. Espcially to the latter there are huge opportunities to transform your business, to lower your cost, to working more effecitvely, to grow your reach, to enter no markets or offer new products but of course there are as well threats arising from new competitors.
If you want your digital transformation be succesful it requires a culture shift throughout the whole company. The digitalization process can not be managed by an independent new department or business unit alone. It involves cross-departmental collaboration. Our aim is to navigate you through that process to achieve your goals. To do so we define concrete tactics based on best practices and experience.
Without people, every great idea out there would be worthless. People are the ultimate success factor of every business.
The right time to market matters. But they don’t matter nearly as much as people do. To succeed in business, you have to understand and value people. It really is that simple.
It takes great leadershipt to build great teams. Patrick Lencioni’s “The five Dysfunctions of a Team” – DigitalMarketExperts most favorite Leadership fable put it in a nutshell:
The Absence of Trust leads to innatention of results. We help you to build trustful organizations, build high performing teams.
Your business runs smoothly and worry-free? Your sales are going only upwards, and you lead in the run with your competition?
If thats not the case, we help you reclaim your business grounds, focus and lead the pack again.
If your company is growing quickly, with that growth new challenges emerge. Miscellaneous brand new choices and opportunities are all around. So what do you do in such a confusing business environment? Do you expand into a new market? Extend your product offering? Go for an acquisition or even consider a merger with your main market rivals?
These are the decisions that will determine the long-term success of your firm. DigitalMarketExperts will make sure the path you’re about to take is the right one.
Start up Scouting
DigitalMarketExperts is your partner to scout for trends, partners, or solutions.
Meeting with start ups and evangelists to learn about new ideas, products and services is not only inspiring, it is a door opener for cooperations, investment and supports any make-or-buy decision.
DigitalMarketExpert provides dedicated start up scouting for large and medium corporates and develops tailored on-site programs to meet start-ups selected.
We assist you with our global network across the start up scene, tech evangelists and hottest conferences around the globe. We identify best-fit start ups to meet and organize your meeting schedule.
Our independence and agility allows us to navigate sensibly and objectively between parties and provide unbiased advice.
Marketing & Storytelling
Is there such thing as marketing wisedom?
Probably a philosophical question. There is for sure good, bad and excellent marketing. And our aim is to lead you to excellence in positioning and marketing.
If you have no marketing strategy yet, there is no such thing as a „magic pill“ to come up with THE great idea. We believe in a structured process with lots of creative break out sessions to plant original marketing ideas. Followed by going into a ‚rabbit-hole‘ to create clear how-tos and thoughtful content.
We help you guide your team to come up with original, quality marketing ideas, to discover the channels where you meet your target group and to leverage your message.
It is impossible to “put marketing for all kinds of products, markets, target groups in a box”. Thats why we always start from scratch, using our experience combined with a fresh and open mind.
Your Marketing Strategy depends on the product and services you offer. The markets you want to target. If your target group is businesses or consumers. Your target group. DigitalMarketExpert always looks at your existing product offering and usually in the process comes up with suggestions to your roadmap to develop your offering.
Our goal is for you to stand out with a strong emphasis on content strategy, good storytelling and a mix of marketing-tools.
Expand into Global Markets
You want to take your product global, but instant online distribution is only the first of many obstacles. How does the competitive landscape look in the new markets to target? Whats the ideal price point? Do you need local partners? What about localized marketing? How do you operate your e-commerce and support software in multiple languages? Foreign tax laws? Different currencies? Regional payment methods?
A company planning to sell their products and services internationally requires to answer these and more questions to build an international strategy that leads to success. Expanding into new markets requires investment, in both infrastructure and expertise, as costs multiply with each new feature or geography added. The complexities scale quickly, and that’s where e-commerce expertise becomes vital.
It is challenging for businesses that do not have brand name recognition to get a foothold in a foreign market. There are smart ways to sell international with smaller budgets.
Scale global in the digital marketplace and sell successful online. Get in touch and partner with with an e-commerce expert.