About DigitalMarketExpert

DigitalMarketExpert successfully supports companies to accelerate their business growth in their respective industries and markets. We advise start ups, SMBs, enterprises and NGOs on e-commerce, marketing strategy, business development with a strong focus on their organisational structure and culture to overcome the challenges in the digital landscape. DigitalMarketExpert with a global network of industry experts and thought leaders helps you to successfully plan, focus and execute on your goals and position your company for the future.

Our Mission is to empower your organization and accelerate your business in the digital marketplace.

DigitalMarketExpert Founder Katja Speck

Katja Speck founded DigitalMarketExpert in 2014. Her mission is to empower value-driven organizations to achieve their goals and overcome their challenges in the digital landscape. DigitalMarketExpert successfully advises Start-ups, Enterprises and NGOs.
One of Katja’s current ventures is ID4me AISBL a Non-for-Profit Organization whose mission is to keep the Internet, one of the biggest inventions of our time, open by establishing a standard for user’s digital identity.
When building her own business, Katja was driven by supporting organizations in fostering a diverse, cooperative, value-driven culture, offering her services, skills and network pro-bono to NGOs and Start-ups. She is an advisor to leaders as well as young professionals, with a global network of industry experts.

Katja is a lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).

She has been passionately involved in human rights and environmental projects, working with organizations like WWF, and became a ClimateRealityLeader in Al Gores Climate Reality Project in 2018.
Katja has held senior positions in the online industry for more than ten years. While still in college, she worked for Hubert Burda Media. For global e-commerce specialist, asknet, she developed their e-marketing segment, supporting clients around the world in boosting online sales and tapping into new markets with e-commerce solutions. Later, as VP Marketing, Sales & Business Development, she played a major role in powering the company’s growth through global marketing and sales management. Before this, Katja was in charge of the product shift to digital products at the Reed Elsevier Group and international product marketing at 1&1 Internet AG.
Katja earned a degree in business administration from Munich University of Applied Sciences and spent a year at the University of Málaga.

In 2019 Katja has received the “InspiringFifty DACH” Award. InspiringFifty is a non-profit that aims to increase diversity in tech by making female role models in the tech industry more visible. Since Katja has founded DigitalMarketExpert she helped companies of all sizes and non-profits around the globe to achieve their goals.

DigitalMarketExpert North America Co-Founder Bernard Haug

Bernard joined DigitalMarketExpert as the co-founder, North America in January 2021. Together with Katja, founder of DME, the team’s mission is to empower value-driven organizations to achieve their goals and overcome their challenges in the digital landscape.

Bernard is a talented digital marketing and product guru with more than 15 years of experience in international digital business development.

He has successfully managed and executed global product marketing campaigns and business development strategies across a wide variety of industries with a strong focus on SaaS.


He is experienced in creating go-to-market and e-commerce strategies for digital as well as physical products across many industries focusing on new markets and driving sales by leveraging global performance partner networks.

With his bilingual and multi-cultural background, Bernard has a unique talent to advise customers on their digital strategy, marketing, and product management roadmaps to drive customer acquisition and retention results across the US, EMEA, LATAM and APAC regions.

Bernard has a passion for travel, languages, foreign cultures and loves exploring the restaurant scene in Sann Francisco, skiing the Swiss Alps or relaxing on a beach with an umbrella drink.

Ways to Fight Climate Change at DLD Munich 20

Claudia Kemfert, Hertie School of Governance
Anna-Katharina Alex, Entrepreneur
Andreas Kunze, KONUX
Boris Wasmuth, GameDuell
Fabian Heilemann, Earlybird Venture Capital
JanChristoph Gras, Berlin Ventures
moderated by Katja Speck

“Future Of Work = Communtiy?!“ at DLD Belgrade October 2018

A conversation about the Future of Work, know often called „new work“ with Wybo Wijnbergen, General Manager for Northern Europe at WeWork.
Wybo has been leading the fast growing team to expand WeWork across nine markets in Europe.
The first DLD in Belgrade was held at National Museum of Serbia.

“Pushing the boundaries of AI” at DLD Berlin November 2017

AI and new interfaces are advancing at an incredible speed and impact many aspects of our life and sectors such as society, education, finance or language. In this session, Fabian Westerheide (Asgard), Kate McCurdy (Babbel), Katja Speck (DigitalMarketExpert), Ben Parr (Octane AI) will define the term and the current technological status of AI. What are successful and realistic strategies when companies apply AI. What should companies be investing in and what’s a 20-year fantasy? http://www.dld-conference.com/users/katja-speck

“Opportunities in Digital Marketing“ at DLD Campus Karlsruhe July 2018

A conversation about the opportunities in Digital Marketing with Michael Rohowski, Burda Direkt Services
and André Soulier, Nayoki moderated by Katja Speck, DigitalMarketExpert (in German).

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